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(吉吉)麗控股(02209.HK):YesStyle與甲骨文(ORCL.US)合作提升營銷自動化水平
(吉吉)麗控股(02209.HK)公佈,旗下電子商貿平臺YesStyle.com與甲骨文公司(ORCL.US)合作,藉助Oracle Fusion Cloud Customer Experience (CX)的人工智能科技解決方案提升營銷平臺的自動化水平。 公司表示,YesStyle選用Oracle Responsys Campaign Management、Oracle Audience Segmentation及Oracle Infinity Behavioural Intelligence在內的解決方案,藉此發起跨平臺營銷活動,整合現有及潛在客戶數據,發掘潛藏商機,人工智能解決方案有助YesStyle實時收集消費者的線上行爲數據,分析併爲每名顧客提供量身訂製的建議選項。 (吉吉)麗控股營銷部副總裁Erik Hohmann認爲,客戶忠誠度是業務增長的關鍵因素,過去幾年平臺舊有客戶貢獻的收入持續上升,目標在甲骨文公司的支援下,未來三年可將留存收入提升最少50%。
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