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恆生(00011.HK)創作虛擬KOL「Hazel」爲數碼銀行形象大使
阿思達克 01-10 12:41
恆生銀行(00011.HK)宣佈推出虛擬KOL「Hazel」,其將擔任恆生數碼銀行的形象大使,向客戶展現如何讓科技和創新突破生活界限。 恆生銀行客戶拓展及管理總監顧珈而表示,旗下數碼銀行服務結合廣泛服務渠道,希望Hazel可展現出一個擁抱年輕的形象,在着手創作時訪問了近750位年齡介乎18至30歲的年輕人,以更瞭解年輕一代的想法和生活態度,最終設定Hazel爲25歲的斜槓族(Slasher)。
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