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華策影視(300133.SZ):調整公司組織架構 成立專門元宇宙新業務部門
格隆匯 01-09 19:22

格隆匯1月9日丨華策影視(300133.SZ)公佈,為打造"中國影視文化全球傳播第一品牌,全球一流的華語傳媒集團", 圍繞執行"內容為王、產業為基、華流出海"的發展戰略,公司決定升級現有組織架構,通過業務整合、中台建設、職能升級,進一步提升組織效能,強化企業經營管理能力,具體方案如下:

1.堅持"以內容為核心",將杭州事業羣調整為杭州劇集中心,專注於電視劇業務發展,並且與大劇研發中心合併,進一步落實頭部內容戰略;北京事業羣、上海事業羣、杭州劇集中心共同發展電視劇主營業務。

2.整合優質資源,發展電影、版權、國際、元宇宙新業務四大新業務創新發展板塊:將影院事業部與華策影業電影製作、投資、宣發業務整合,形成電影事業部;將佳韻社、橄欖、劇盟等版權業務整合為版權創業公司,建設高科技數字化影視娛樂素材運營平台;成立專門元宇宙新業務部門,搶抓數字化時代新發展機遇。

3.通過中台建設為前端業務賦能,運營管理中心牽頭負責,經紀業務管理中心、研發(評估)中心、數據中心、製片中心、版權中心等共同構成中台支撐組織體系;運營管理中心除業績目標管理、業務協同外,負責企業數字化建設。

4.將職能部門整合升級,將品牌營銷中心、法務管理中心、風控管理中心等併入總裁辦,整體承擔行政、品牌宣傳、公共事務、法務職能;將人力資源中心升級為組織和人才發展中心,從更高維度承接企業戰略;將戰略部、投資管理中心合併為戰略投資中心,促進戰略與投資的雙向促進。

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