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據報泡泡瑪特(09992.HK)擬於北京設首個線下樂園
阿思達克 01-06 10:13
內媒報道,泡泡瑪特(09992.HK)的首個線下樂園已與北京朝陽公園合作,後者將授權泡泡瑪特使用園區內「歐陸風韻」項目及其周邊街道、森林。 據悉,「歐陸風韻」項目位於朝陽公園中區,包括一棟白色的三層建築和一個歐式建築廣場,三面臨近朝陽公園內蓮花湖水域,曾作爲會議中心使用。 泡泡瑪特樂園項目負責人表示,目前項目可研和概念設計已經完成,正處於方案設計階段。同時,樂園團隊在與具備環球影城或迪士尼樂園建設經驗的供應商合作,希望將項目打造成集潮玩IP、文化傳播、沉浸式體驗、休閒娛樂於一體的潮流文化樂園。
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