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網信辦要求算法推薦服務提供者不得以大數據「殺熟」及誘導未成年人沉迷網絡
國家互聯網信息辦公室、工業和信息化部、公安部、國家市場監督管理總局聯合發布《互聯網信息服務算法推薦管理規定》,規範互聯網信息服務算法推薦活動,規定自2022年3月1日起施行。 網信辦指出,算法歧視、「大數據殺熟」、誘導沉迷等算法不合理應用導致的問題,深刻影響正常傳播秩序、市場秩序和社會秩序。要求算法推薦服務提供者不得利用算法推薦服務從事違法活動或者傳播違法信息,同時表明應規範開展互聯網新聞信息服務,不得生成合成虛假新聞信息或者傳播非國家規定範圍內的單位發布的新聞信息;不得利用算法實施影響網絡輿論、規避監督管理以及壟斷和不正當競爭行為。 規定同時要求向未成年人、老年人、勞動者和消費者等主體提供算法推薦服務提供者,不得利用算法推薦服務誘導未成年人沉迷網絡,應便利老年人安全使用算法推薦服務,以及不得根據消費者的偏好、交易習慣等特徵利用算法在交易價格等交易條件上實施不合理的差別待遇等。
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