海昌海洋公園(02255.HK)與上海新創華簽署“奧特曼ULTRAMAN系列”戰略合作協議
格隆匯12月30日丨海昌海洋公園(02255.HK)發佈公吿,公司於近期與上海新創華文化發展有限公司(以下簡稱“上海新創華”)簽署關於開展“奧特曼ULTRAMAN系列”合作的戰略合作協議。根據該協議,雙方將發揮各自專業能力和資源優勢,共同基於集團樂園或者主題(如冰雪類、海洋類)開展“奧特曼ULTRAMAN系列”主題街區、主題樂園項目,以及相關的餐飲、限定商品、演藝演出、主題商店、快閃等合作。雙方將積極探討開展“奧特曼ULTRAMAN系列”在主題公園領域的品牌發展、產品升級等雙方的可持續發展道路。雙方於2021年12月15日至2022年12月14日期間進一步積極推進、落實具體合作事宜,具體合作內容、合作條件等由雙方另行簽訂書面協議約定。
根據該協議,上海新創華經版權方圓谷製作株式會社合法許可,在中國大陸地區享有“奧特曼ULTRAMAN系列”影視作品、美術作品、角色名稱、人物形象、道具等着作權、商標權等知識產權使用權及向第三方再許可的權利。
董事會相信,集團根據該協議與上海新創華就“奧特曼ULTRAMAN系列”這一具有相當知名度和影響力的品牌合作,將可發揮優勢互補、資源共享,達到共贏的效果,持續不斷的擴大雙方品牌的市場佔有率,助力打造集團成為以海洋文化為特色的生活娛樂平台。
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