加加食品(002650.SZ):與雪天鹽業簽署戰略合作框架協議
格隆匯12月28日丨加加食品(002650.SZ)公佈,2021年12月28日,公司與雪天鹽業集團股份有限公司(“雪天鹽業”)簽署了《戰略合作框架協議》,雙方本着“資源互補、網絡共享、品牌互助、共贏發展”的原則,建立戰略合作關係。
甲方:雪天鹽業集團股份有限公司,乙方:加加食品集團股份有限公司,合作內容如下:
1、市場營銷合作
雙方願意充分利用各自的營銷網絡優勢,嫁接資源、賦能合作,提升各自產品的市場佔有率和美譽度:
(1)進行“加加-雪天”雙品牌合作,組建聯合雙品牌事業部,乙方利用優勢產能資源負責聯合品牌產品的生產,甲方利用其20多萬個渠道終端負責聯合品牌產品的銷售;
(2)甲方擁有全國食鹽銷售“一張網”的物流配送體系和倉儲設施基礎,乙方可將現有的產品物流及倉儲交由甲方來整合、承運和承儲;
(3)乙方將進一步擴大對甲方食品工業鹽的採購,在其現有渠道導入甲方的食品鹽產品和聯合品牌產品,甲方將給與乙方最優惠的銷售政策。
2、產品研發合作
雙方願意充分依託各自的產品技術優勢和研發人才隊伍,積極探索以高品質食鹽等為基礎原料的新型調味料產品。雙方願意在逐步開放產品研發信息的基礎上,加快推動研發技術人員的交流互鑑,共建聯合研發團隊。
3、戰略投資合作
雙方願意逐步構建起以產業為基礎、以資本為紐帶、以業務為核心的全方位、多角度、分層次的戰略合作體系,積極探索交叉持股、投資聯動、基金共建等資本運作模式,將進一步探討調味品、食鹽業務的股權方面的合作,乙方也將積極參與甲方的混改等合作,實現產業互動,互利共贏。
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