據報騰訊(00700.HK)以大數據技術助沙地旅遊局搭建數據資產平台
據內地媒體報道,騰訊(00700.HK)與沙地阿拉伯旅遊局正式啟動合作。雙方將共同打造集營銷推廣、數字化旅遊、跨境商貿於一身的國際旅遊標桿項目。
騰訊雲和騰訊智慧零售通過雲產業生態基礎與智慧解決方案幫助沙地串聯數字營銷與線上展館項目,獨家打造線下沈浸式體驗展館,還將通過雲服務和大數據技術幫助沙地旅遊局搭建統一的數據資產平台,提供實時監測分析與精準決策依據,建立旅遊營銷體系與私域流量運營服務體系。(ta/w) ~
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