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深圳光明藍鯨世界盛大開業 龍光集團(03380.HK)打造都市型TOD商業新標杆
格隆匯 12-22 16:11

12月22日,由龍光集團(03380.HK)旗下龍光商業傾力打造的深圳光明藍鯨世界盛大開業。現場人潮湧動,盛況空前,來自全國逾300位社會各界嘉賓出席開業儀式,共同見證了光明區首個大型TOD高端商業綜合體的精彩綻放。

光明藍鯨世界,地處大灣區綜合性國家科學中心核心承載區,毗鄰光明區政府,直通光明區文化藝術中心,通過5個接駁口與地鐵6號線和13號線的鳳凰城站無縫接駁。由於軌道交通帶來了跨區域、大輻射半徑的密集人流,業界預測,雙地鐵交會的鳳凰城站,年均客流量可接近2000萬人次,為項目帶來源源不斷的消費客流。

受益於得天獨厚的TOD資源優勢,光明藍鯨世界吸引眾多知名商家紛紛入駐。目前,項目聚聚了天虹sp@ce超市、中影泰得影城、覔書店、夢氏健身等超過220家知名品牌,其中30%為首進光明,60%為新形象店,30%為網紅流量品牌,彰顯出業界對龍光TOD商業模式的認可。

龍光商業負責人介紹,光明藍鯨世界是龍光打造的75萬平方米大型城市綜合體的一部分。該項目最大程度挖掘TOD功能價值,將購物中心與主題商街、精選酒店、臻品住宅、生態公園等業態有機融合,形成一個集交通、商業、商務、文化、公園、居住等功能於一體的立體微型城市空間。

作為國內TOD模式倡導者和實踐者,龍光被著名券商國泰君安譽為TOD模式的“先行軍”。龍光集團行政總裁賴卓斌在致辭中表示,自2003年進入深圳以來,龍光堅持項目佈局與城市軌道交通公共設施發展節奏戰略契合,以“軌道+物業”的模式持續開發建成20餘個地鐵上蓋物業,為業主提供便利生活,為城市構建新型的人居生態。

國家戰略的支持鼓勵,為TOD開發打開廣闊空間。按照國家“2021新型城鎮化和城鄉融合發展重點任務”部署,我國正加快推動城市軌道交通發展,建設軌道上的城市羣和都市羣,探索以公共交通為導向的TOD開發模式。北京、上海等多個城市發佈了相關實施細則。

龍光商業負責人透露,作為集團旗下負責商業地產開發及運營管理的業務版塊,龍光商業在全國範圍內構築全新產品線:都市型商業中心“藍鯨世界”以及區域型商業中心“藍鯨天地”。其中,藍鯨世界還將在上海、南寧、温州等城市陸續面市,打造都市型TOD商業新標杆。

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