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資生堂集團與騰訊(00700.HK)達成全球戰略合作
阿思達克 12-21 11:17
資生堂集團宣佈,與騰訊公司達成三年期全球戰略合作,將通過與騰訊社交及內容生態、企業數字化轉型服務、創新科技等全面合作,打造D2C(Direct to Consumer)增長引擎,提升全球消費者體驗,並加速數字化能力建設及轉型。 資生堂中國與騰訊將在品牌宣傳、產品推廣、全渠道消費者體驗管理,以及微信商城渠道拓展等領域持續加深合作。雙方並將通過資生堂中國社交電商平臺及數字化美容技術創新,拓展全球華人消費體驗提升,未來將通過數字化解決方案逐步在智慧零售、創新模式、虛擬沉浸式品牌體驗和針對特定人羣的智能護膚方案等領域展開合作。 資生堂中國CEO藤原憲太郎表示,近年資生堂中國作爲集團全球第二總部,認爲中國擁有龐大的市場體量和積極嘗試創新的消費羣體,互聯網技術應用創新正幫助中國成爲全球美妝產業的創新策源地。
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