中文在線:公司將成為國家版權保護政策的受益者,已推出眾多改編自內容IP的微短劇上線抖音、快手等平台
格隆匯12月20日丨有投資者在互動易平台向中文在線提問:今天官方發佈的《網絡短視頻內容審核標準細則》(2021)裏指出,不得未經授權自行剪切、改編電影、電視劇、網絡影視劇等各類視聽節目及片段。這種對著作權保護的進一步明確要求對版權方有什麼好處?公司是否會因相關政策受益?
中文在線回覆稱:《網絡短視頻內容審核標準細則》(2021)的發佈,能夠通過科學有效監管、合理的責任分配,抑制短視頻盜版恣意增長。公司從成立伊始,就對版權保護問題極其關注和重視。在業務運作過程中,一直按照《著作權法》的要求,採取“先授權,後傳播”的方式,嚴格遵照授權權限,合理合法使用數字版權,進一步規範版權作品交易秩序。事實上,不僅僅是網絡短視頻領域,黨的十八大以來,黨中央更加重視知識產權保護工作,並作出一系列部署。而作為版權所有方,隨着國家主管部門對於版權保護力度的提升及行業自律組織反盜版意識的加強,公司將成為國家版權保護政策的受益者。
同時,影視作品拆解為短視頻是符合趨勢、提升消費者體驗感的優質作品,但缺乏版權授予是不可行的。現在,微短劇已成為深受國民追捧的一種IP呈現方式,既能在幾分鐘內展示出引人入勝的劇情,又擁有版權授權。公司擁有數字內容資源超500萬種,手握大量優質IP,已經推出眾多改編自公司內容IP的微短劇上線抖音、快手、B站等平台,其中多部取得了單部播放量過億的佳績,如《姑娘好心機》、《就想和你談戀愛》、《皇妃在娛樂圈當頂流》、《特工房東俏房客》、《霸婿崛起》等。近日快手短劇劇場新上線公司推出的《每天都在拆官配》,講述作者穿越到書中成為書中人物,為了回到現實與廣大的讀者在劇情上鬥智鬥勇,該劇改編自公司旗下四月天小説網人氣小説,每週二、四、六、日播出 同時,由中文在線、優酷、無糖文化聯合出品短劇《別對姐姐撒野》於近期在浙江寧波開機,《別對姐姐撒野》改編自中文在線四月天作者魚歌作品,該作品全渠道點擊量近4億,未來公司會持續推出更多的優質微短劇上線,歡迎廣大投資者持續關注。
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