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美圖公司(01357.HK):美圖網擬進一步收購美得得科技約20.67%股權
格隆匯 12-19 21:12

格隆匯12月19日丨美圖公司(01357.HK)公佈,2021年12月17日,美圖網、賣方及美得得科技訂立買賣協議,據此,美圖網同意購買而賣方同意出售美得得科技約20.67%股權,總代價約人民幣7974.192萬元(相等於約9778.29萬港元)。其中代價(i)4889.14萬港元(相等於約人民幣3987.096萬元)將通過配發及發行2945.2667萬股代價股份支付及(ii)人民幣3987.096萬元將以現金支付。

公吿日期,美圖網擁有美得得科技約42.68%股權。

美得得科技主要從事為中國護膚品及化粧品店的龐大網絡提供商户服務及SaaS產品。美得得科技成立於2014年,一直專注於為中國低線城市的美粧店提供企業軟件及支付服務。到2021年第三季度末,美得得科技通過雲端企業管理系統連接超過11500家美粧店。美得得科技亦於2020年開始提供供應鏈服務,其商業模式為美得得科技從門店消費分析中發現市場趨勢,然後通過整合其門店網絡的所有訂單流,配送主流品牌及自有品牌的護膚品。美得得科技除受益於大宗採購外,亦將發展其精準分銷能力,透過其渠道銷售高利潤的小眾產品。

美得得科技基於其SaaS服務擁有的過萬家美粧店人鋪網絡,有助於集團影像SaaS針對工作設計需求場景的業務拓展。未來集團可將VIP訂閲部分功能與美得得科技的企業資源規劃(“ERP”)SaaS系統捆綁銷售給美粧集合店,以發揮更好的協同效應。

結合集團用户的愛美特徵,集團用户與美粧領域客户重合度高。美得得科技成為集團的成員後,集團可藉助美得得科技ERP SaaS系統中的VIP顧客資源去擴展集團的VIP訂閲業務,從而發展影像SaaS針對日常美顏及美化需求場景的業務。

集團孵化的人工智能SaaS測膚品牌美圖宜膚將可利用美得得科技擁有的龐大門店網絡而打通銷售渠道,同時未來測膚技術可與門店管理系統進行功能捆綁,從而幫助美粧集合店深化‘前零售店後美容院’的業務模式,將有助於擴展本集團的SaaS測膚業務。

因此,美得得科技的用户分析及與線下門店的連接,可為集團的化粧品相關業務提供有益的消費者洞察。

鑑於上述理由,集團看好美得得科技的未來發展前景,相信其業務與集團“整合變美生態鏈,幫助用户全方位變美”的願景非常吻合。

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