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嗶哩嗶哩(09626.HK)COO:廣告正成爲B站平臺核心能力
嗶哩嗶哩(09626.HK)日前舉辦「AD TALK 2021」營銷大會,發佈B站商業中臺系統「品牌銀行」,由商業流量管理系統、廣告系統、UP主商業合作平臺「花火」組成。公司副董事長兼COO李旎表示,隨着B站商業化能力發展成熟,廣告正成爲平臺核心能力。 她認爲,投放廣告費用不是單一消耗預算,客戶可以通過該系統挖掘B站生態資源,對品牌資產進行投資和管理,實現品牌價值長期增值,又指B站的品牌價值是由用戶、社區、內容一起構建。
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