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波司登(03998.HK)與德國Bogner成立合資公司 獲中港臺品牌服飾獨家銷售權
阿思達克 12-02 17:28
波司登(03998.HK)公佈,公司之直接全資附屬波司登服飾與德國運動時尚服飾供應商Bogner訂立有關成立合資公司的合資協議。合資公司在中國內地、香港、澳門及臺灣擁有獨家銷售及分銷「BOGNER」和「FIRE+ICE」服飾的權利。 合資公司包括兩個平行的公司架構,一個在德國及一個在亞洲,德國合資公司持有合資銷售地區註冊的服飾商標,波司登服飾及Bogner分別持有德國合資公司45%及55%的股權;亞洲合資公司主要負責在合資銷售地區的運營及市場拓展,總投資額約爲3,080萬美元。波司登服飾及Bogner分別持有亞洲合資公司55%及45%的股權;及德國合資公司授予亞洲合資公司在合資銷售地區獨家經銷、分銷、營銷及運營含有BOGNER商標的服飾。
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