新地(00016.HK)旗下apm第三季錄2,300萬人流 按年升兩成
新地代理有限公司租務部副總經理(推廣)李少芬表示,受惠市民留港消費,對今年聖誕零售市道感樂觀,新地旗下apm商場推廣費爲800萬元,當中加碼冬日消費優惠及線上媒體推廣,佔比三成,較以往增長五成,包括回贈及大抽獎。
她預料,聖誕推廣期間,本地疫情穩定受控下,珠寶鐘錶、電子影音、餐飲將較受惠,可望按年有雙位數字增長。餐飲方面,受惠於放寬宴會人數上限,年尾婚宴、商務及社團聚會將集中今年恢復。電子影音方面,預期生意可按年升30%;珠寶鐘錶方面,年尾爲嫁娶旺季將帶動銷情。
李少芬指,今年第三季apm商場人流2,300萬,按年升兩成。行業表現方面,以珠寶鐘錶、電子影音及餐飲表現最爲顯着。珠寶鐘錶坪效5,000元,按年升60% ; 電子影音坪效3,000元,升30% ; 化妝坪效1,500元,升10%; 時裝坪效800元,升30% ; 餐飲坪效700元,升50%。
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