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美克家居:設計創新賦能企業發展 美克家私榮獲國家殊榮
格隆匯 11-26 10:09

近日,工信部公佈工業產品綠色設計示範企業(第三批)名單,其中美克家居全資子公司美克國際傢俬(天津)製造有限公司(以下簡稱美克家私)憑藉其領先的綠色製造理念、設計和產品,榮登輕工類榜單。

今年2月,國務院在《關於加快建立健全綠色低碳循環發展經濟體系的指導意見》中,明確提出了建立健全綠色低碳循環發展經濟體系的總體要求,標誌着我國經濟社會綠色化轉型全面提速。在此背景下,工信部發布了工業產品綠色設計示範企業名單,用以激勵企業發揮模範帶頭作用,加強綠色設計創新開發能力和管理水平,持續提升綠色產品供給能力和市場影響力。

美克家私始終堅持行業綠色低碳發展意識,帶動綠色消費,踐行綠色發展、綠色製造的經營理念,早在2012年就已開始探索傢俱行業轉型升級之路,先後獲得工信部“家居用品製造智能車間試點示範”項目、工信部《美克供應鏈協同交付項目——服務型製造示範項目》。

美克家私獲此殊榮的背後也正是美克家居大力推進綠色發展理念的縮影,

綠色低碳發展理念早已滲透至美克家居生產經營的每一個角落。

作為國內首家耕耘中高端家居零售業的企業,美克家居秉承工匠精神,將藝術創新的DNA與多元化的產品需求相融合,全球尋源優質原料,打造多品類、高品質、綠色環保的家居產品。憑藉超前的設計理念,美克家居旗下品牌產品屢屢斬獲國內外設計大獎,連續數年榮膺 “傢俱界的奧斯卡獎”——國際家居設計師協會“尖峯設計獎”,獲國家工信部頒發的“中國優秀工業設計獎”以及國家知識產權局頒發的“中國外觀設計優秀獎”。

截至今年6月末,美克家居旗下品牌產品累積獲得授權專利3500餘件,擁有遍佈全球的產品設計研發團隊和數百名傳統手工工匠,旗下研發設計中心被評為國家級工業設計中心。

獨立的設計理念和中高端的品牌定位為美克家居打造了差異化競爭優勢,公司品牌影響力持續攀升。2021年,美克家居旗下品牌美克美家入選世界品牌實驗室《中國500最具價值品牌》榜單以及《亞洲品牌500強》榜單。其中,美克美家連續九年入選《中國500最具價值品牌》榜單,以211.56億元的品牌價值位列第331位,排名較去年提升了14位,品牌價值增長45.41億元,實現公司品牌價值和排名的逐年上漲。

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