《大行報告》花旗:騰訊(00700.HK)TGDC展示領先優勢及致力滿足玩家 維持「買入」評級
花旗發表研究報告指,騰訊(00700.HK)正舉行2021年度騰訊遊戲開發者大會(TGDC),業界於會上討論遊戲行業最新趨勢、現實與遊戲連接、元宇宙發展及ACG遊戲的海外擴張。
花旗表示,騰訊在活動中展示遊戲開發的領先優勢,以及其致力於利用持續技術創新來滿足不同類型遊戲玩家的決心,對此看法樂觀,因此維持對騰訊「買入」評級及目標價703元。
該行指出,騰訊管理層認爲通過沉浸式內容可將虛擬世界與現實連接起來,有助於現有開發遊戲留住用戶。騰訊並將構建一個具有正面反饋機制的互動生態系統,以增加用戶對未來遊戲產品的參與度和享受度,其中融合遊戲體驗與現實生活是遊戲設計的關鍵所在。
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