攜程(09961.HK)與溫德姆深化全球戰略合作
攜程集團(09961.HK)宣佈,全球大型酒店特許經營公司溫德姆酒店集團就進一步深化全球戰略合作達成共識,雙方日前簽署全球戰略合作協議,將共同推動旅遊行業的蓬勃發展。
根據戰略合作協議,攜程集團用戶可通過平臺搜索溫德姆酒店集團全球逾9,000家酒店,涵蓋從豪華型到經濟型的22個酒店品牌,其中亞太地區酒店達1,600多家。
同時,攜程集團也將與溫德姆酒店集團開展多維度的營銷合作,溫德姆酒店將進一步深度參與如攜程618大促、攜程會員日、99酒店節和1028週年慶等一系列營銷活動,以促進酒店預訂量。雙方並將在直播,星球號旗艦店等方面開展合作,發揮流量優勢,爲酒店產品及內容引流,預計一系列營銷合作將爲溫德姆酒店集團及旗下酒店帶來超過2億的曝光量。
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