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安踏(02020.HK)「雙11」電商銷售超過46.5億人幣 按年增長61%
阿思達克 11-12 11:05
安踏集團(02020.HK)公布,於「雙11」(11月1日至11日)期間電商累計成交額超過46.5億元人民幣,按年增長61%。在天貓平台運動鞋服類目中,集團旗下品牌總成交份額佔比超過22%。 集團表示,據天貓平台數據顯示,雙11期間安踏品牌位列運動鞋服類目第2,較去年上升1名,繼續佔據國內品牌榜首,增長逾50%,在該類目前10品牌中增速第一;FILA品牌位列運動鞋服類目第5;安踏兒童與FILA兒童在母嬰鞋服類目分列第3與第5,成交額與增速領先。其他品牌在戶外鞋服類目平均增速超100%,排名迅速提升。
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