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京東(09618.HK):「雙11」開賣4小時國際整體成交額按年升11倍
京東(09618.HK)宣佈,「雙11」活動於昨日(10日)晚上8時正式啓動,截至11日凌晨,開賣4小時京東國際整體成交額按年增長11倍,近1,000個進口品牌增長超過100%,其中「資生堂」品牌成交額增長26倍。 此外,京東國際第三方商家成交額亦按年增長646%;京東自有品牌總成交額增長122%;京東京造總成交額增長156%。 京東指出,現時的中國消費市場以年輕用戶爲新趨勢先行者,消費習慣陸續傳導至更爲廣闊的用戶圈層,在今年京東雙11期間,來自下沉市場的新用戶佔比超過77%。其中縣鄉地區消費結構中,家電、醫藥、傢俱的佔比快速提升,醫藥消費佔比較去年同期提升42%,珠寶首飾提升39%,營養保健提升32%;單品中,洗碗機、衝牙器、掃地機器人等成交金額增長2至3倍,智能家電及傢俱增長達5至10倍。
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