京東「雙十一」開賣僅四小時逾2,300個汽車品牌銷量逾倍增
2021京東「雙十一」昨晚(10日)8點提前開搶,截至24點,京東汽車線上線下熱度銷量齊增,併成爲品牌商家的增量場,超過2,300個品牌成交額按年增長超過一倍,超過4,000家第三方商家店鋪成交額按年同增超過一倍。
在線上,機油、輪胎車品消費需求旺盛,開場僅四小時,機油品類成交額按年增長十倍,普利司通輪胎成交額按年增長近2.4倍,倍耐力225/50R17輪胎成交額按年增長兩倍。新能源汽車充電裝備成交額按年增長20倍,隱形車衣成交額按年增長8.2倍,行車記錄儀成交額按年增長五倍。
在線下,晚上8點起前4小時,京東京車會訂單量按年增長十倍,京東自營車品安裝服務訂單量按年增長1.3倍。汽車配件B2B採購平臺京東雲配成交額按年增長近一倍,京東汽車自有品牌京安途車品自營店成交額增長六倍。面對日益增長的用車需求,京東汽車打通優勢資源提供的駕駛培訓成交額按年增長25倍。
二輪電動車全品類成交額按年增長一倍,摩託車成交額按年增長1.5倍,摩託車裝備成交額按年增長三倍。(ta/s) ~
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