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新地(00016.HK):應小心使用大數據 大集團更應着重提升競爭力
阿思達克 11-09 11:23
新地(00016.HK)執行董事馮玉麟表示,現時集團正利用不同的大數據,在應用程式上便利客戶。 他指出,企業需要小心利用大數據資料,需避免使用予直接促銷之用,同時客戶對涉及面部識別資料特別審慎,公司亦主要用於計算人數之用。 他又稱,面對初創企業的競爭,大企業實際上仍有大量優勢,包括資源、經驗、以及人才等,大企業應着重如何提升競爭力,包括雲端使用、AI、5G等,多於着重直接收購。
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