天貓香港:雙11表現勝預期 已超越上一次促銷活動首日成績
阿里巴巴(09988.HK)旗下B2C平台天貓香港首次參與今年雙11活動,與逾5,000個品牌合作拓闊平台產品供應。天貓淘寶港澳事業部負責人陳子堅表示,昨晚雙11正式啟動後,天貓香港銷售額已迅速超越上一次促銷活動首日全日成績,表現超出預期,現時以數碼及美妝產品較受歡迎。
他表示,天貓香港年初開始招商,今年5月開始試業,發現愈來愈多本地商家有意拓展電商渠道,加上政府發放消費券及阿里雙11活動推動下,入駐天貓香港的品牌持續增加,藉今次活動已聯合商戶加大對營銷投資,例如於地鐵站投放大型廣告等。
陳志堅透露,本港消費者一向習慣線上跨境購物,但購買的產品較零碎多樣,而天貓香港則主打高端商品,因此天貓香港客單價明顯較淘寶香港站高,客戶購買頻率亦持續上升。
City'super電子商務資深主管岑耀國表示,公司採取全平台策略,因此期望於天貓香港平台開設的線上店可與實體分店聯動配合。
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