據報京東將「京東京造」單獨成立事業群
據內媒引述消息指,京東(09618.HK)已於近期調整組織架構,將「京東京造」單獨成立事業群,成為獨立的業務單元,目前和京東零售處在一個級別,平起平坐。
據了解,京東自有品牌業務於2018年1月正式上線,在京東發展已久,依托京東供應鏈優勢,已搭建出京東京造、惠尋、佳佰等多品牌矩陣,涵蓋家居日用、服飾鞋靴、寵物用品、食品飲料、運動健康等多品類商品;同時通過「產業帶CEO計劃」等舉措,向優質工廠開放京東在選品、品牌孵化、用戶運營、渠道滲透等方面的能力。
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