王朝酒業(00828.HK)目標未來3年實現年銷售額逾10億人幣
王朝酒業(00828.HK)舉行新營銷模式戰略發佈會,宣佈新戰略規劃及推出「甘如飴」和「怡色」兩大年輕化系列新產品。
公司表示,自從在去年開展以市場需求爲導向的「5+4+N產品戰略」,完成組織架構的升級,今年上半年未經審覈綜合收入增長近100%,未來將根據產業發展態勢,加強中低端及年輕端價位產品的佈局,並加強渠道建設,目標於未來3年內佈局終端店10萬家,拓展經銷商1,000家,並大力發展新零售平臺,以把握年輕消費市場擴容的契機,力爭在未來3年內實現年銷售額突破10億元人民幣。
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