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麥格理:小米(1810.HK)產品等策略清晰 維持目標價36.7港元
格隆匯 10-20 16:02

麥格理髮表研究報吿指,小米(1810.HK)週二(19日)舉行投資者日,小米在產品、定價、渠道等方面的策略清晰,以搶佔內地的智能手機市場,又預料明年零件短缺的問題將得到緩解。該行認為,預期小米在海外的市佔率將持續上升,維持其“增持”評級和目標價36.7港元。

報吿指,小米的產品針對不同客眾的定位清晰。零售的平均銷售價格由2020年第四季的1700元人民幣,上升到今年第一季的1900元人民幣,再於第二季升至2100元人民幣。小米的智能手機售價如超過4000元人民幣,將有54%的人會轉投其他品牌。在銷售渠道方面,小米已大力投資新零售,亦積極擴展線下銷售,目前已實現全年在中國開設1萬家零售店的目標。報吿又指,小米的物聯網(IoT)業務在海外將呈強,“殺手級產品”的高端化通過引入高階功能和提高定價來幫助小米獲得高檔的市場份額。

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