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港股異動 | 移卡漲6% 推出遊戲營銷服務 致力元宇宙開發
格隆匯 10-20 10:18
格隆匯10月20日丨移卡(9923.HK)連續四日走強,盤中漲6.83%,報29.7港元,總市值134億港元。10月13日,移卡正式推出遊戲營銷服務"移卡遊戲","移卡遊戲"致力於為品牌提供互動創意小遊戲,以深度綁定的形式幫助品牌創造與消費者的遊戲化互動營銷空間,助力品牌拉新促活,提升用户體驗。目前在遊戲開發設計和運營方面,移卡正在加速遊戲營銷領域的元宇宙可能性探索。在適應不同企業需求的同時,移卡正在場景和玩法上提升遊戲在不同渠道的互通性,以及遊戲內的互動性。移卡遊戲已與百果園、榴芒一族、京東超市等頭部消費品牌達成合作,推出多款小遊戲產品。在拉新獲客方面,移卡遊戲平均分享率30%以上,可幫助品牌降低80%獲客成本;留存召回方面,用户平均停留時長21分鐘,30天召回率超41%;核銷轉化方面,領券用户佔比70.8%,核銷率18.8%,可助力品牌人均復購頻次提升1.04次。

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