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港股異動 | 快手漲6% 與NBA達成戰略合作 將打造版權內容二創變現新模式
格隆匯 10-19 11:04
格隆匯10月19日丨快手(1024.HK)盤中漲6.69%,報87.7港元,總市值3668億港元。10月18日,快手與NBA中國在北京舉辦戰略合作發佈會,宣佈雙方從即日起達成多年戰略合作伙伴關係,快手將成為NBA中國首個內容二創媒體合作伙伴,以及NBA官方短視頻平台、NBA視頻內容創作社區。目前,NBA及各球隊官方賬號已整體入駐快手,雙方將圍繞NBA賽事內容及快手體育生態,在內容、品牌商業化、直播電商等多個領域展開深度合作。NBA將為快手平台廣大優質創作者提供海量賽事素材,快手也將為創作者開放專屬內容創作後台,將版權內容授予全體創作者,鼓勵用户進行二次創作。截至目前,快手體育已覆蓋40+體育類別,創作者粉絲總量超4億,日均流量高達14億,成為集各類體育項目為一體,領先行業的龐大內容平台和社交矩陣。
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