報喜鳥(002154.SZ):前三季度淨利預增45%-60%
格隆匯10月13日丨報喜鳥(002154.SZ)公佈2021年前三季度業績預吿,2021年1月1日-2021年9月30日,公司歸屬於上市公司股東的淨利潤3.49億元-3.85億元,比上年同期增長45%-60%;基本每股收益0.29元/股-0.32元/股。
2021年7月1日-2021年9月30日,歸屬於上市公司股東的淨利潤為8704.26萬元-1.23億元,比上年同期下降30.14%-1.16%;基本每股收益0.07元/股-0.10元/股。
業績變動原因:
報吿期內,公司持續深耕服裝主業,繼續加強產品研發和品牌推廣,持續優化渠道,貫徹“成長優先、利潤導向”的發展思路,加大績效考核和激勵機制,有效提升運營質量和效率,公司主要品牌報喜鳥、哈吉斯(HAZZYS)、寶鳥等收入均實現增長,發展態勢良好。
其中,預計2021年7-9月歸屬於母公司所有者淨利潤較上年同期下降30.14%-1.16%,主要系報吿期內,雖由於部分區域出現疫情、自然災害等情況,導致部分區域終端銷售有所放緩,且上年同期實現防疫物資銷售導致基數增加,但報吿期內營業收入仍然實現增長。
同時,公司為進一步提升品牌形象加大市場投入以促進銷售並增強可持續發展能力,加大老店重新裝修和新店開拓力度,裝修、薪酬等費用增長幅度階段性高於收入增長幅度;此外,上年7-9月公司實現防疫物資的銷售而報吿期無,若剔除該部分收入影響,報吿期實現利潤與上年同期基本持平。
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