順騰國際控股(00932.HK):迪士尼香港對兒童新保健產品的審批進入最後階段
順騰國際控股(00932.HK)公布,旗下全資附屬御藥堂與迪士尼香港訂立授權協議,公司自今年6月起獲得迪士尼香港按非獨家基準授出許可,可以使用迪士尼部分流行及知名作品及角色於港澳通過實體分銷及零售管道,及經迪士尼香港批准的網上商店生產及分銷醫療保健產品,該授權安排應持續至明年6月。公司即將推出的已應用授權作品及角色的保健產品,將由迪士尼香港根據其內部指引不時進行最終審查及批准。
公司表示,計劃利用上述授權推出一系列針對兒童的新保健產品,主要包括供兒童食用的保健產品。自訂立授權協議以來,公司一直在計劃、制定及設計合適的產品,以利用授權作品及角色進行營銷,截至現時迪士尼香港對公司建議產品的審查及批准已進入後期階段,公司目標在今年底前推出新產品系列。
公司將關注該新產品系列推出後的市場表現,並希望在未來與迪士尼香港的授權安排中建立長期的合作關係,並準備提前與迪士尼香港就延長或重續該授權安排進行聯絡。
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