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《公司專訪》筆克遠東(00752.HK):疫情助展覽業轉型 帶動公司客戶增長
阿思達克 10-11 08:09
數碼化的發展,且疫情進一步將展覽從現實推至網上世界。筆克遠東(00752.HK)主席及行政總裁謝鬆發在接受本網訪問時指,疫情後公司客戶反而有增長,未來有信心可以保持良好關係,疫情後生意表現會更好。 謝鬆發稱,疫情令更多人接受網上事物,笑言現時連近百歲的母親都學懂視像會議。他又指,公司在推動數碼化元素已有4至5年經驗,以往客戶接受度不高,但自疫情以來,客戶需要尋找可以有數碼化、線上虛擬會議、展覽等配套服務的公司,令行業入場門檻高,帶動公司客戶增長。 新冠疫情在去年突如其來,令世界都措手不及,各行業均需要停工停業,而以各地人羣聚集的會展業更是其中最受影響的一行業,原訂的各展覽紛紛延期或取消,他表示,去年生意大受影響,不過隨着疫苗接種,各國往來正逐步恢復,加上在去年停業中獲得經驗,現時行業正慢慢復甦,相信最壞情況已經過去。 他透露,現時內地業務表現甚至比疫情前更好,雖然部份地區有零星個案發生,但客戶在開始時都有作準備,可以轉至其他地區,或是以線上形式進行。他舉例指,本港剛舉行的「香港國際時尚匯展2021」,在舞臺上應用XR和AR科技的時裝秀,更在展會網站及社交媒體同步直播匯演,以及加入AR效果將網上觀賞體驗提升至另一層次。 至於上半財年公司核心盈利仍見增長,他解釋除了生意增長外,公司亦做了很多成本控制措施,包括縮減人手和結構轉變的效果。公司未來會繼續留意與業務有關的項目去作投資收購,同時亦希望保持約50%的派息比率。 另外,去年因應疫情的關係,部份客戶希望供應商提供更長的賒數期,他指會是公司的優勢,因小公司未必有財力可以承擔較長時間的數期。而公司在挑選客戶時都是較選擇性,大多是有大品牌企業,因此壞賬率不高。(ic/s) ~
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