中國創意控股(08368.HK)附屬北京易聚與北京束彩文化傳媒訂立合作框架協議
格隆匯10月4日丨中國創意控股(08368.HK)公吿,於2021年10月4日,公司間接非全資附屬公司,北京易聚創意科技有限公司("北京易聚")與北京束彩文化傳媒有限公司("束彩")訂立了一份合作框架協議,內容有關北京易聚與束彩的該潛在合作,惟受限於個別項目正式協議條款及條件。
根據該合作框架協議,北京易聚與束彩同意同由北京易聚擁有的名為"Aiwoo"的個人專屬移動社交網絡平台("該流動應用程式")合作,為束彩旗下獨家簽約的逾三十位藝人建立和運營藝人個人專屬官網("該潛在合作")。該合作框架協議有效期為五年,到期時如協議雙方無異議,有效期自動續期五年,續期次數不限。
集團主要從事(i)節目製作、影視劇的前期創作、發行及相關服務;(ii)演唱會及活動籌辦;(iii)移動直播及電商;及(iv)藝人經紀業務。北京易聚主要以提供移動應用的開發和運營,為娛樂行業做增值服務。
Aiwoo為北京易聚於2021年購入的一款流動應用程式、為藝人、運動員,KOL(意見領袖)及有個人社羣管理和運營的需求者提供服務,用於建立個人專屬粉絲社羣和私域流量管理的流動應用程式,為付費會員和潛在付費會員提供不同等級的交互服務,透過發送個人通吿、分享獨家訊息、直播、評論、留言、分享等各類交互工具,與粉絲建立和實現交互關係和行為。同時,該流動應用程式提供衍生品的銷售和推廣服務,周邊衍生品包括音樂,視頻,圖片和專屬商品等,用户可在應用程式內購買周邊衍生品,以及在線訂購線上和線下粉絲活動、音樂會及其他活動的入場通行證。該流動應用程式亦向專屬官網的擁有人和營運團隊提供分析粉絲和私域流量管理的功能和工具。
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