新地旗下三商場料第二期消費券可帶動人流和營業額增長20至40%
新鴻基地產代理有限公司租務部副總經理(推廣)陳潔儀表示,第一期電子消費券市民消費意欲強勁,配合連串節日氣氛帶動下,MOKO新世紀廣場、YOHO MALL 形點及新都會廣場2021年第三季車流及人流較去年同期分別錄得近2成半及3成的升幅,當中營業額較去年同期增長近4成。
她指,在疫情下港人未能外遊,市場熱切期待的第二期消費券的發放亦正值國慶假期,爲搶佔消費券發放的首星期爆發力,旗下三個商場推出「消費券賺上賺10月限定」活動,即日起派發超過1,000萬港元商場購物贈券。
總結第一期電子消費券的經驗,消費券發放首兩週爲爆發力高峯期,商場會特別增設多項先到先得的高額消費回贈,而The Point會員更可專享以積分預留高額消費回贈證。有關高額消費回贈的預留名額,在線上推出後兩小時內全數被預留,反應市民期待消費意欲強勁。多項消費券活動於中午已見換領人龍,當中以電子產品、食肆及珠寶商鋪生意表現突出,預期第二期消費券有助帶動市埸氣氛,期望商場第四季人流和營業額較去年同期增長20至40%。
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