嘉泓物流(02130.HK)旗下品酒坊與香港酒業總商會戰略合作 拓跨境電商葡萄酒市場
由嘉泓物流(02130.HK)與嘉宏電商共同投資的品酒坊,與香港酒業總商會就跨境葡萄酒電商平台「品酒坊」達成戰略合作協議,拓展國內葡萄酒市場。
平台將運用社交媒體平台例如微信,抖音及微博,以及由品酒師,KOL及名人舉辦的線上及線下活動,向消費者推銷葡萄酒,並提供一站式物流方案,助香港商家把葡萄酒生意推到國內。
集團主席劉石佑表示,過去幾年國內葡萄酒市場愈趨蓬勃,期望「品酒坊」電商平台能夠讓集團在葡萄酒領域原有的線下業務外,開拓全新的收入來源。
品酒坊首席營運官張淑明冀藉此開拓內地葡萄酒高端客戶市場,特別是上海和北京。她又指,截至9月,酒類SKU(庫存單品)約500個,預計年底將提升至10,000個。
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