京東(09618.HK)與達達集團及戴爾達成戰略合作
京東(09618.HK)與達達集團及戴爾三方正式達成戰略合作,三方將攜手推動實體門店數字化轉型,共創3C數碼全渠道增長新模式,打造「3C數碼1小時生活圈」。
根據戰略合作協議,三方將在商品管理、數字化營銷、用戶精細化運營以及優化履約效率等多方面展開深度合作,打造數碼3C品類即時消費生態閉環。達達集團與京東將攜手戴爾加速其零售門店數字化轉型,共同讓更多消費者體驗「線上下單、1小時到家」的即時消費模式的便捷。目前79家戴爾零售門店和123家戴爾旗下ALIENWARE外星人零售門店,均已入駐京東到家,並已上線京東商城。
據京東到家平臺數據顯示,8月份戴爾品牌產品在京東到家平臺的銷售額相較6月增長近10倍。
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