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歡喜傳媒(01003.HK)與中國移動旗下咪咕文化展開戰略合作
格隆匯 09-28 18:02

格隆匯9月28日丨歡喜傳媒(01003.HK)發佈公吿,於2021年9月28日,集團與中國移動通信集團有限公司旗下全資附屬公司咪咕文化科技有限公司(咪咕文化)在北京成功舉辦了5G觀影、未來同屏戰略合作發佈會,雙方簽署了合作協議,將在多方面展開合作包括(i)多部聯合投資的影片;(ii)歡喜首映會於中國移動的咪咕大屏側“點播數字院線”及小屏端“咪咕視頻APP”設立“歡喜首映廳”專區;及(iii)雙方將緊密合作,聯合投資更多的優質影視內容。雙方合作的第一部電影為高羣書監製的《龍門相》,將於2021年9月30日在歡喜首映和中國移動5GFUN映廳歡喜首映廳專區聯合獨播。

此前,歡喜首映不僅與嗶哩嗶哩、芒果TV、貓眼娛樂等頂級互聯網平台合作以擴展流量;而且在硬件終端方面,歡喜首映APP透過與華為視頻、小米視頻、海信電視、創維電視、TCL電視、樂視超級電視及極米投影儀等國內市場主流大屏端管道的合作,覆蓋大部分的國內大屏端用户。此外,歡喜首映的小程式此前已接入四大流量入口:快手、抖音、微信及百度等目前國內具有龐大用户數量的熟人社交應用、視頻社交應用及搜索應用平台,給用户帶來更快、更便捷流暢的觀影體驗。

此次集團與中國移動旗下咪咕文化的合作,依託中國移動魔百和的1.6億(160,000,000)用户規模及5G科技賦能,以打造規模巨大的數字院線,進一步打通歡喜首映的流量,用户覆蓋面多領域拓展,把歡喜首映的優質影視內容推廣給更廣泛的觀眾,相信能令歡喜首映APP用户量有顯着的增長,加速釋放歡喜首映平台的價值。

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