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《大行報告》瑞信:內地9月首十五天體育用品線上銷售低迷 安踏(02020.HK)銷售跌逾5%
瑞信發表研究報告指,內地9月體育用品市場銷售表現波動,追蹤佔整體線上渠道總銷售額約30%至40%的天貓旗艦店表現後,發現首十五天整體銷售趨勢繼續低迷。 其中李寧(02331.HK)表現最好,增長18.5%;特步(01368.HK)增長3.2%;安踏(02020.HK)銷售跌超過5%。外資品牌方面,Nike跌幅由8月的38.2%擴大至50.8%,但Adidas跌幅則由22.4%收窄至10.7%。Fila增幅由57.9%放緩至8.9%,Puma及Skechers分別跌56.3%及43.9%。至於Arc'teryx 表現出色,期內增長幅度達93.7%。 單計9月9日至15日當週,內地品牌李寧增長19.5%,安踏表現按年倒退9.6%,特步跌6.5%。 國外品牌中Puma跌幅最大,達54.8%;Nike跌37.6%,Adidas升3.1%。 該行給予安踏、李寧及特步「跑贏大市」評級,目標價分別爲213元、107元及17.6元。
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