瑞信:疫情對運動服裝業衝擊比想象大 旺季或不旺
瑞信就內地的運動服裝行業發表研究報告指,近期福建爆發的Delta變種病毒疫情令市場對行業供應鏈狀況感到憂慮,但該行認爲更大的風險在於疫情對運動服裝需求的衝擊。以往受惠國慶黃金週假期、網上雙11促銷活動以及12月年終季,第四季向來是行業旺季,但受疫情影響,這些利好因素或將漸行漸遠。
報告指,雖然數據顯示,福建省對本地運動品牌收入只有低單位數的貢獻,但考慮到疫情已對當地造成新一波的封鎖,認爲需求上的衝擊或比想象中更大。
報告提到,由於7月底開始爆發Delta疫情,中國8月零售銷售總額按年僅升2.5%,遠遜市場預期的增長7%。內地南方個別地區的學校已經關閉,廈門居民被禁示進出當地,天津也取消明年主辦的四大洲花滑錦標賽。該行高度懷疑9月的行業數據會否理想,認爲疫情會影響黃金週的銷情。該行早在7月已呼籲對運動服裝行業持謹慎態度,由於當時缺乏催化劑,建議觀望第四季會否出現更多利好跡象。但鑑於內地近期的疫情,相信以往在季末出現的利好因素將漸行漸遠,謹慎的取態或持續升溫。
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