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Apple Watch 7將在9月大量生產,立訊精密Apple Watch事業利潤可望在4Q21顯着增長
格隆匯 09-10 14:33

本文來自:天風國際 ,作者:郭明錤

預測更新:

Apple Watch 7的生產時程與出貨量、立訊精密的Apple Watch事業前景

主要公司:

立訊精密 (002475.SZ)

市場擔憂Apple Watch 7因面臨生產議題故無法如期在9月發表與量產,且因出貨不足導致組裝廠商立訊的Apple Watch事業營收低於預期。然而,我們最新的調查指出,Apple已解決面板模組品質議題,立訊目前正在增加與複製產線,並預計在9月中下旬開始大量出貨。我們預估Apple Watch 7與總Apple Watch出貨量在2021年將分別顯著成長至1,400–1,600萬支與4000–4,500萬支。受益於Apple Watch 7大量出貨,立訊的Apple Watch事業在4Q21的利潤將顯著超過1–3Q21的利潤總合並擊敗市場預期。

Apple Watch 7的生產議題主要跟面板端有關。目前已解決且預計在9月中旬開始大量生產面板模組。

1.Apple Watch 7的關鍵賣點為外觀設計顯著改變。Apple Watch 7為Apple Watch有史以來最大的外觀設計改變之機型,首次採用平邊與窄邊框設計。更時尚的外觀設計與更高屏佔比設計,讓使用者一看即知這是與過往不同的新機型。

2.為了新設計,Apple首次採用許多新的生產程序,與面板相關的主要包括:1) OLED G6產線 (過去Apple Watch為G4.5)、與 2) 面板模組捨棄過去的排線設計並改採觸點設計,以及首次採用低壓包覆射出成型 (Low injection pressure overmolding;LIPO) 製程。

3.G6產線可提高生產效率與降低面板成本。觸點設計與LIPO製程可強化耐用度。

4.在上述新的生產程序中,關鍵廠商包括:LGD (獨家面板供應商)、Young Poong (獨家面板軟板供應商) 與Jabil (獨家面板模組供應商)。

5.因首次採用許多新的面板相關生產程序,導致Apple Watch 7的面板模組在Jabil開始大量生產的前一個階段 (即風險爬坡 (risk-ramp)) 遭遇信賴度的問題,主要包括面板閃爍、觸控不靈敏等問題。此複雜生產議題可能與LGD、Jabil或Young Poong有關。

6.Apple在面板模組端經過不同實驗設計 (Design of experiments;DOE) ,找到最佳生產配置 (Production configuration),並透過調整面板端與組裝端的驗證標準,目前已解決面板模組的信賴度議題。

7.我們預期Jabil將在將在9月中旬開始大量生產Apple Watch 7的面板模組,若以此時程推估,終端產品將在9月下旬開始大量出貨。

我們認為立訊精密先前的股價修正已過度反應此負面事件,而此修正提供了好的買點。

1.市場擔憂Apple Watch 7的生產議題與立訊精密的生產能力有關,但我們最新的調查指出此生產議題為上游零部件端造成,而非組裝端。故此事件不影響Apple與立訊精密的合作關係。

2.因立訊精密取得Apple Watch 7的NPI (New product introduction),故立訊精密的訂單比重較高 (約70%) 且出貨時程將早於鴻海。

3.我們估算此事件對Apple Watch 7的零部件與終端出貨量影響有限 (量產時程約遞延2周)。因少部分需求遞延至1Q22,故反而有利立訊精密Apple Watch事業在1Q22的營運動能。

4.為降低面板模組供應風險,我們預測立訊精密將成為2022年Apple Watch 8的面板模組供貨商,訂單比重約與Jabil相似。

5.受益於垂直整合組裝與兩個關鍵零部件 (面板模組與SiP),我們預估立訊精密在2022年的Apple Watch事業利潤將有顯著成長。

6.立訊精密將是Apple健康管理硬件的最大受益者。我們預測Apple Watch 8將會加入新的健康管理功能 (如:體温測量等) 故正向看待2022年Apple Watch需求。AirPods方面,我們預測2年內可望提供健康管理功能並透過產品再定位而提升出貨量。

投資建議:

Apple Watch 7將在9月發表與大量生產,立訊精密Apple Watch事業利潤可望在4Q21顯着增長。

風險提示:

新產品生產遞延或市場需求不如預期。

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