堡獅龍國際(00592.HK)與非凡體育訂立運動服贊助合作協議
格隆匯9月7日丨堡獅龍國際(00592.HK)發佈公吿,2021年9月7日,公司全資附屬公司深圳堡獅龍與非凡體育(公司間接控股股東非凡中國控股的全資附屬公司)訂立運動服贊助合作協議,期限由2021年9月7日起至2023年12月31日止,據此,深圳堡獅龍同意與非凡體育合作贊助體育團隊。
2021年上半年,公司制定新的品牌定位和產品方針策略。“bossini”品牌從低端快速時裝品牌重新定位為充滿運動活力的街頭時尚休閒品牌。公司認為,贊助體育團隊有助提升客户對“bossini”品牌重新定位為充滿運動活力品牌的認識,並加強品牌形象。
公吿表示,非凡體育為非凡中國控股的全資附屬公司,主要從事體育人才管理、賽事及活動製作及管理及體育相關市場推廣及諮詢服務。非凡體育與中國不同的體育協會及團隊已建立合作關係。訂立運動服贊助合作協議為集團提供向體育團隊提供贊助的機會,有利於集團提升新品牌形象。
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