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《大行報告》花旗:騰訊(00700.HK)下周推「英雄聯盟」手遊較預期早 可提振投資者信心
阿思達克 09-06 15:08
花旗發表報告,就騰訊上周五(3日)宣布旗下《英雄聯盟:激鬥峽谷》將在下周三(15日)在內地推出,該網遊預先註冊用戶達2,370萬人,指在近期監管收緊的大環境下,該遊戲較該行原預期9月底至10月初推出為早,相信消息影響正面,可去除市場對未成年人士網遊監管憂慮消息,有助提振投資者對騰訊及網遊行業前景的信心。 該行指,雖然《英雄聯盟:激鬥峽谷》在海外場變現呈放緩,但該行相信多人在線戰術競技遊戲(MOBA,Multiplayer Online Battle Arena)在內地市場成熟,從過往經驗及有效營銷,該行估計該遊戲推出會取得成功,雖或會對《王者榮耀》潛在造成蠶食,但該行對騰訊的運營充滿信心,相信其推出《英雄聯盟》可以進一步擴大騰訊的MOBA的網遊市場份額。 花旗表示,騰訊將對《英雄聯盟》手遊對未成年人實施嚴格措施,遊戲玩家需實名註冊,騰訊內部會進行核實。此外,對未成年用戶每周五、周六、周日和公眾假期,將限時1小時之內,以及12-16歲用戶每月不超過200元人民幣的消費(單次充值上限為50元人民幣),16-18歲的用戶每月不超過400元人民幣的消費(單次充值上限為100元人民幣)。(wl/s) ~
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