朝雲集團(06601.HK)公佈中期業績 寵物護理產品收入大增350.5% 將打造百萬分銷門店
格隆匯8月30日丨朝雲集團(06601.HK)公佈,截至2021年6月30日止六個月,公司收入增長5.0%至人民幣12.72億元;期間溢利1.19億元,經調整期內溢利1.29億元。
同期除COVID-19疫情相關產品外的產品銷售收入增加12.2%。公司的毛利增加9.6%至截至2021年6月30日止六個月的人民幣5.58億元。
多品牌多品類戰略落地及全面產品結構實現增長:截至2021年6月30日止六個月寵物護理產品的收入較截至2020年6月30日止六個月增加350.5%。於同期,家居護理產品的收入增加4.4%,其中殺蟲驅蚊產品的收入增加11.4%,除殺菌消毒產品外的家居清潔產品的收入增加10.0%。於同期,除洗手液外的個人護理產品的收入增加18.2%。
線上線下全面覆蓋並快速增長:截至2021年6月30日止六個月來自線上渠道及線下分銷商的收入較截至2020年6月30日止六個月分別增加47.6%及0.6%。於同期,來自自營線上商店的收入大幅增長51.4%,來自新銷售渠道(即社區電商平台)的收入令整體收入增加人民幣2070萬元。
進入2021年下半年,公司將繼續實施多品牌多品類戰略,優化公司的產品組合和產品結構,發展公司的全渠道銷售及分銷網絡,鞏固和加強公司的核心業務,深化公司在寵物護理和個人護理行業佈局,實現集團的可持續發展。
公司將進一步強化集團全渠道戰略,鞏固其線下渠道的領先地位,重點發展線上渠道及其他新渠道,例如消費者社區及自有平台;藉由加強形象店建設,打造百萬分銷門店,進行社區營銷以及推行線上營銷,推行千人千面的營銷策略。
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