快手(01024.HK)電商平台開展仿黃金類飾品專項治理
快手(01024.HK)旗下快手電商宣布,開展仿黃金類飾品專項治理公告。快手表示,近期平台出現了大量外觀似黃金的合金類商品,即仿黃金類飾品,為避免誤導用戶及維護市場秩序,平台決定開展仿黃金類飾品的治理,以規範售賣該類飾品商戶與帶貨達人行為。平台賣家必須在商品詳情頁內聲明其材質,不得使用易混淆的材質名稱來誤導用戶,例如聲稱鍍X金、老金、合成金、3D立體合金、爐內軟金、納米金、泰金、砂金等易混淆的名稱等,銷售此類商品,必須在直播間顯眼位置擺放公告板,注明該商品非黃金。
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