北京整治互聯網保險營銷亂象
北京銀保監局近日印發《關於專項整治北京地區互聯網保險營銷宣傳有關問題的通知》,全面叫停保險公司、保險專業中介機構在京發布存在過度營銷、誘導消費問題的營銷宣傳廣告,包括但不限於「首月1元」、「1元升級」、「免費贈險」、「實物抽獎」、「限時停售」等內容,以及存在廣告標識不清晰、關閉按鈕不顯著、整屏誘導點擊等問題的廣告。
北京銀保監局表示,此舉旨在深入貫徹中國銀保監會關於互聯網保險亂象專項整治工作精神,規範北京地區互聯網保險營銷宣傳活動,切實保護保險消費者合法權益。(ta/w) ~
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