慕尚集團(1817.HK)上半年大幅扭虧為盈，毛利率升至51.8%，深化線上線下渠道整合
格隆匯8月26日丨慕尚集團(01817.HK)公佈2021年中期業績，截至2021年6月30日止六個月， 公司總收入為人民幣12.04億元，同比增長10.75%；毛利為人民幣6.24億元，同比增長48.17%，毛利率由截至2020年6月30日止六個月的38.7%增至51.8%；母公司擁有人應占期間溢利為人民幣4851.1萬元，同期錄得虧損為人民幣1.33億元，同比大幅扭虧，基本每股盈利為人民幣5.32分。
公吿稱，期內收入增加乃主要由於COVID-19疫情對集團業務的影響已大幅降低，且集團就其線下分銷渠道採取強化銷售管理措施。
報吿期內，集團的主品牌GXG及gxg.kids的銷售收入較2020年同期分別增加20.3%及18.7%。GXG銷售收入增加乃主要由於COVID-19疫情影響減少，集團對各品牌進行戰略調整，適當減少產品折扣率，優化及整合線下渠道的影響，及平均店鋪銷售增長。gxg.kids銷售收入增加主要是由於COVID-19疫情影響減少導致線下分銷渠道收入增長。此外，由於集團調整品牌定位，通過削減店鋪數目以提高店鋪效率，集團另一主品牌gxg jeans及Yatlas的銷售收入較2020年同期分別減少23.0%及16.7%。
於2021年上半年，COVID-19疫情對集團業務的影響已大幅降低。因此，集團線下渠道收入錄得強勁增長。集團相信其表現將於該年度餘下時間繼續穩定復甦。此外，受惠於其多品牌策略及其線上銷售渠道的優勢，以很好地適應在COVID-19疫情期間和之後客户購物行為從線下轉向線上的加速變化，集團對於其作為中國領先時裝公司的前景充滿信心。
為進一步鞏固於中國時尚服裝行業的領先地位，集團致力於實行下列增長策略：通過多品牌策略實現產品組合和品牌矩陣多樣化，以深化線上線下銷售渠道整合，調整現有品牌戰略以及推出新產品線，以滿足日益變化的市場需求；採納持續創新的營銷舉措及分析，挖掘潛在消費羣，並通過新零售技術和優勢提升會員體驗；進一步優化領先的供應鏈網絡，提升客服能力，並提供優質產品和服務，以滿足客户需求；及改革組織架構及業務模式，提高營運效率，促使集團更快地對市場作出反應。
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