據報快手(01024.HK)正與NBA洽談戰略合作 涉內容版權和商業化
據報道,快手(01024.HK)目前正在與NBA就結為戰略合作關係進行溝通,雙方計畫從內容及品牌商業化等方面全面合作。
在內容層面,快手將持有NBA內容二創權益及過往比賽版權,而在品牌商業化方面,快手計畫與NBA深度聯合,從流量商業化、廣告及直播電商等方面探索多種合作模式。雙方預計將在今年稍後時間公布進展。
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