海昌海洋公園(02255.HK)中期淨虧2.77億元 同比收窄68.36%
格隆匯8月26日丨海昌海洋公園(02255.HK)公吿,截至2021年6月30日止6個月中期業績,收益13.24億元(人民幣,下同),同比增加306.86%;股東應占虧損2.77億元,同比收窄68.36%;每股虧損6.93分。
2021年上半年,國內疫情受到控制,旅遊市場逐步復甦。在疫情常態化的大環境下,回顧期內,集團重點開展了以下層面的工作:期內,集團品牌持續賦能,打造後疫情時代多元化節慶旅遊目的地。
旗下十大項目佔據地方各景區榜單前列,多次登上微博、抖音、百度新聞等熱搜。結合國家夜經濟發展政策,與攜程共同發佈《夜經濟大數據報吿》,共創行業爆點,收穫超過三千家媒體的新聞報導。聚焦多平台融合,聯合餓了麼、支付寶、愛奇藝等平台,開展餓了麼"藍騎士集體婚禮"、支付寶"全球首個摩天輪盲盒跨年直播"等活動,借力流量經濟,打破行業壁壘,提升傳播效果。攜手熱門IP"和平精英"、"同道大叔"落地園區打造泛娛樂場景,多維破圈,拉動年輕消費力。
與海爾、上好佳、百事可樂等知名品牌,進行聯名產品開發,如"虎鯨掃地機"聯名款,舉辦海爾新品發佈會,與京東旅行、京東家電共創Z時代旅遊消費新場景,促進品牌形象溢價,延展品牌力。
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