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羚邦(02230.HK)斥七位數宣傳新戲「鱷魚君最後的100天」
阿思達克 08-25 17:44
羚邦集團(02230.HK)主席趙小燕出席記者會時表示,斥資七位數字為旗下新戲《鱷魚君最後的100天》宣傳,並聘請人氣男團ERROR為電影配音,新戲將於8月26日上映,期望電影票房理想。她透露日本東寶選擇公司作為電影發行商,主要因為雙方過往在《我的英雄學院》及《咒術迴戰》亦有合作,認為羚邦在授權、電影宣傳等表現亦較理想。 她續指除票房收入外公司亦會出售相關週邊產品,包括毛公仔、裝飾品及口罩等,在K11 Art Mall亦有設立期間限定店出售相關精品,另外電影上映後亦可售予VOD平台等,期望項目投資回報率可逾5%,目標票房達七位數。 公司早前宣布成為芝麻街大中華區授權代理,出席同一場合的執行董事趙小鳳指出芝麻街在區內發展空間龐大,單是服飾於內地合作排期已長達兩年,另外亦將有舞台劇、圖書、玩具及電影等項目,看好其在大中華區的發展。另一方面芝麻街過往在藝術合作方面亦較少,公司近月收到很多合作建議,正積極研究。
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