北京銀保監局專項整治互聯網保險營銷宣傳廣告
北京銀保監局辦公室發佈關於專項整治北京地區互聯網保險營銷宣傳有關問題通知稱,自通知下發之日起,保險公司、保險專業中介機構應全面停止在北京地區發佈存在過度營銷、誘導消費問題的互聯網保險營銷宣傳廣告,包括但不限於「首月1元」、「1元升級」、「免費贈險」、「實物抽獎」、「限時停售」等誘導、誤導性的內容,以及存在廣告標識不清晰、關閉按鈕不顯着、整屏誘導點擊等問題的廣告。
北京銀保監局將結合各機構管理臺賬,持續加強北京地區互聯網保險營銷宣傳活動的日常監測,對存在誤導風險隱患、投訴率較高、違反保險監管法律法規等問題的營銷宣傳活動,依法採取限期改正等監管措施或實施行政處罰。
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