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小米(01810.HK)稱不存在全球範圍內停止使用「MI」品牌Logo說法
阿思達克 08-25 15:09
對於有報道指小米(01810.HK)將放棄「MI」品牌,小米集團公關部總經理王化表示,「MI」標誌在所有應用中具有最重要地位,是小米集團全球唯一品牌標誌,作為小米集團企業形象、產品宣傳形象、渠道形像等使用。是獨立使用存在的品牌標識。 他指,「Xiaomi」字母標誌和「Redmi」字母標誌分別應用於歸屬系列產品、包裝及傳播,以表明其產品身份。所以小米並不存在全球範圍內停止使用「MI」品牌的說法。 據外媒《Neowin》報道,小米本月推出的MIX 4手機,已經採用全新的小米品牌Logo「Xiaomi」,而「MI」品牌在過去10年裡一直是其常用商標。內媒報道亦指,小米給XDA Developers的一份聲明中已確認放棄「MI」這個品牌,未來推出的產品都不會再使用。
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